SHINHAN LIFE VIETNAM OFFICIALLY LAUNCHES REGULAR PREMIUM UNIVERSAL LIFE PRODUCT (SHINHAN – AN THINH)
03-03-2025
Ho Chi Minh City, March 3, 2025 – Shinhan Life Insurance Vietnam Limited Liability Company (Shinhan Life Vietnam) has officially launched its new regular premium universal life product under the commercial name Universal Life Product Shinhan – An Thinh. Designed with dual benefits that combine risk protection and investment opportunities, Shinhan – An Thinh serves as a “Lifetime Companion,” providing protection until the age of 99 and delivering lifelong peace of mind and a solid foundation for the future to customers and their families.

Universal Life Product Shinhan – An Thinh is designed with dual benefits, providing an optimal protection solution for customers.
The launch of Shinhan – An Thinh is part of Shinhan Life Vietnam’s ongoing vision to “Enhance the Quality of Life through Innovation.” The product offers an optimal solution that merges comprehensive protection with investment benefits and additional rewards, meeting customers' needs for risk prevention and financial security amid an increasingly volatile socio-economic environment.
Mr. Bae Seung Jun, General Director of Shinhan Life Vietnam, shared: "According to recent consumer trend reports, the complex changes in the global economic and political landscape are significantly impacting customer purchasing behavior. Businesses must address new challenges and develop unique strategies for their products and services to meet market demands and improve customer engagement. At Shinhan Life Vietnam, we diversify our life insurance products to meet the specific needs of different customer segments, aiming to provide a fulfilling and happy life experience. With Shinhan – An Thinh, customers can freely plan their financial future while staying protected against unexpected risks such as death or total and permanent disability.”
In addition to risk protection benefits, customers can earn investment returns based on the performance of the Universal Life Fund, with guaranteed interest rates not falling below the minimum guaranteed interest rate stated in the insurance contract. Moreover, customers can enjoy attractive rewards, including Loyalty Bonuses at the end of the 4th year and every four years thereafter until the 20th year. They can also receive Special Bonuses at the end of the 10th and 20th years, helping to increase the Policy account value over time. Notably, at the age of 80, customers will receive a Long-live Bonus equivalent to 20% of the Sum Assured (up to VND 300 million per contract).
With Shinhan – An Thinh, customers enjoy flexible premium payments from the 4th policy year, proactively enhance their Policy account value with additional investments, and have the flexibility to withdraw from the Excess premium account value to meet various needs at different life stages without incurring any withdrawal charges.
With a sustainable development strategy, Shinhan Life Vietnam focuses on providing life insurance and health insurance products, aiming to enhance customer experiences through digital transformation while maintaining a long-term commitment to protecting customers' health and financial well-being.
About Shinhan Life Vietnam
Shinhan Life Insurance Vietnam Limited Liability Company entered the Vietnamese insurance market in February 2021, headquarters in Ho Chi Minh City, operates in the fields of life insurance, health insurance and financial investment. With charter capital of VND 2,320 billion, fully contributed by its parent company Shinhan Life Insurance Corporation, Shinhan Life Vietnam officially launched and operated its business in Vietnam in January 2022.
For more information, please visit: https://shinhanlifevn.com.vn https://shinhanlifevn.com.vn
Contact Information:
Tran Thi Tuyet Minh – Head of Marketing
Phone: 028 730 09920
Email: minhtran@shinhan.com or minhtran@shinhanlife.biz.vn